How Can You Extend The Lifespan Of Your Content?

The relevance and irrelevance of everything is temporary at every moment. Whether it is a pop band, or the talk of the town model, a skincare brand or a popular TV show and even a marketing strategy a business is making for its products is meant to expire after some time . Just one shift in the air, meaning one shift in the trends and the people start to find something new interesting and follow it.

So, the truth is harsh but, not only does it fight to be the top, it is the fight to stick your foot as long as you can in the running track of competition and recognition.

This is the reason, today we are here with.

Ways to Expand the Lifespan of Your Content- 

Relevance to Future

Making catchy and easy to understand yet interesting content is a priority no doubt. However, it is very important to make it relevant to the future for it to have a longer lifespan and to stay in the visitors eyes for a long time.

The fact is the market changes overnight, so do the requirements of a content. However,it would be too much work and too messy to always create new content according to market need.

So, wouldn’t it be easier and more effective to for once study the market and the future aspects revolving around it one time and make a relevant content according to it and then make changes in it according to that only.

Revisit and Update

Note that, posting relevant content is not the only thing that assures traffic, keeping on editing the its and bits in it from time to time is also very necessary.

Whether it be adding an infographic or some statistical values or even some photos and all, you need to keep on analyzing the market and look for better traffic by making the already posted content better and more relevant.

Engagement and Influence

It is also very important to engage with the audience and keep the audience in track with the content and have an influence on them.

To achieve this, what you need is to be available to answer all the queries, worries and mails of the visitors. Making them feel heard and valued and also being conveniently open and transparent with them about your own services, products and business.

This will not only attract more traffic but also bring in the sense of trust among the user and the brand.

Divide the Piece

Whenever it is about what the user will like, the best way to get to a conclusion is by putting yourself in their shoes.

Do you like reading those long- long paragraphs? Until your work requires it you won’t be willing to read those big essays when you visit a website.

Same is with the users too. They also find it annoying that when they need to know what comes after S in the alphabetical order, he/she first needs to start reading from A and then after passing on so many letters comes the actual S of interest.

So, what we want to say is divide your content. Divide it in smaller chunks, like sub paragraphs or quotes or an infographic or a podcast or even a social media post.

This way even a bit of your content will get recognition and the original full content will stay relevant as the bits of it stays alive over different platforms and people keep on visiting the original one.

Old is Gold

Before making something new, revisiting the old content and strategies that you made could help you to analyze the better you can do, what worked earlier, what could work now and what didn’t work earlier, etc.

Remember that, you can become better and grow the best when you accept and learn from your own mistakes.

Know the Platform

As much as we try our best to increase the lifespan of the content, the thing is, not every platform works in the same way, for example- a content on youtube has a trending lifespan of 20+ days while on the other hand on instagram, it is 21 hours.

So, it is very crucial to make your content shine and trend even in that period of time.

Therefore, knowing the platform on which you are putting your content on and making content according to the algorithm of that particular platform could make you get noticed by users even in a small period of time.

SEO Does Matters

Making content which is search engine optimized could help you to gather more traffic on your website. Hiring a SEO company that provides digital marketing services dubai, could help you in getting your content optimized by search engines.